GDPR  is European law that requires businesses to get explicit consent from users before collecting or using their data for email marketing. most email marketing laws (like GDPR and CAN-SPAM) require an unsubscribe option in every email you send.

Yes, most tools integrate with CRM systems, e-commerce platforms analytics tools to streamline workflows & track results. Email automation allows you to send targeted emails based on triggers, such as a user signing up, making a purchase abandoning a cart.

Yes, obtaining consent from your recipients is crucial. Compliance with laws like GDPR, CAN-SPAM, and others requires explicit permission to send marketing emails.

Percentage of recipients who open your email. Percentage of recipients who click links. Percentage of recipients who complete a desired action (e.g., purchase). Percentage of recipients who opt out.